How to Choose the Right Display Freezer for Your Business in Australia

A display freezer isn’t just a cold box , it’s a tool to showcase your products, attract attention, and boost sales. Whether you own a café, restaurant, takeaway shop, or convenience store, choosing the right freezer can make a big difference in how customers engage with your offerings.

What Is a Display Freezer?

Display freezers are commercial refrigeration units with glass doors or open fronts, allowing customers to easily view frozen goods while keeping them at the proper temperature. Common uses include storing:

• Ice cream and desserts
• Frozen ready meals or seafood
• Packaged frozen goods
• Grab-and-go items in retail stores

Types of Display Freezers

• Glass Door Upright Freezers
• Open Front Freezers
• Double or Triple Door Units

Why Are Display Freezers Important?

• Customer Attraction: Visible products drive impulse purchases.
• Efficiency: Reduces door opening and cooling loss.
• Energy Savings: Newer models are designed to reduce energy use.
• Brand Image: A clean, professional freezer makes a good first impression.

What to Consider Before Buying

• Size & Capacity: Choose a model based on how much space you have and how much stock you need to display.
• Temperature Range: Match the model to your product requirements (e.g. -18°C for ice cream).
• Energy Use: Look for models with LED lighting, good insulation, and eco-friendly refrigerants.
• Durability: Choose stainless steel or hard plastic finishes for easier cleaning and longer life.
• Reputation: Stick with brands that offer local warranty and support.

Best Display Freezer Types in Australia

• Upright Freezers: Best for narrow spaces or high-volume display.
• Glass Door Models: Give a premium look while showing off your products.
• Open Front Models: Easy for customers to access in fast-paced retail environments.

How to Get the Most Out of Your Freezer

It’s not just about buying the right unit — it’s how you use it. Here are a few quick tips:

• Keep it clean inside and out for better hygiene and customer appeal.
• Organize products with signage or categories.
• Don’t block air vents with overstocking.
• Check door seals regularly to avoid leaks.

Common Mistakes to Avoid

• Choosing a size that’s too small or too large for your needs
• Using outdated or inefficient models that waste energy
• Ignoring the visual layout of your product presentation
• Not regularly defrosting or cleaning coils

Energy Ratings & Compliance in Australia

When choosing a freezer unit, energy efficiency matters — not just for cost savings, but also for meeting Australian regulations. Most commercial freezer models now display Energy Rating Labels, which indicate how efficient the unit is. Look for a higher star rating to save on electricity bills over time. Also, ensure the unit complies with MEPS (Minimum Energy Performance Standards) for commercial refrigeration in Australia. These standards help you purchase an environmentally responsible product that won’t face compliance issues.
Learn more about Australia’s Energy Rating standards.

Should You Buy New or Used?

Buying a second-hand display freezer may seem like a money-saving option, but it often leads to higher energy bills and potential reliability issues. Older models may not meet current efficiency standards and can be more prone to breakdowns. A new freezer typically comes with a warranty, better energy performance, and greater peace of mind. For business owners who care about reliability and presentation, investing in a new model is usually the smarter long-term choice.

Where to Buy a Display Freezer in Australia

Freeze Edge offers a wide range of reliable and affordable display freezers — from compact single-door units to large commercial models. With flexible financing and shipping available across Australia, upgrading your setup has never been easier.

Browse display freezers on Freeze Edge

Need Help Choosing?

If you’re unsure which freezer suits your business, feel free to contact us. We’re happy to help match your needs with the right solution.

Display freezers are just one type of commercial refrigeration solution. If you’re comparing freezer types or still deciding what’s best for your business, check out our Ultimate Guide to Commercial Freezers in Australia for a full breakdown of upright, chest, and walk-in models.

Final Thoughts

A display freezer isn’t just a purchase, it’s an investment in sales, presentation, and long-term efficiency. Take your time to choose the right one, and don’t hesitate to reach out if you need expert advice.